WHY?
To develop a brand, repetition is a key.
Brand reputation can take a long time, persistence is vital.
HOW?
Customers are more likely to remember your company the more often they see it.
Confidence for a brand comes by sending a consistent positive message.
Specifically, trade show traffic doubles + with a usable or memorable giveaway.
EXAMPLES
T-shirts and other apparel
Pens
Note cubes
Lip balm
Loyalty cards
Mugs
Tumblers
Lanyards
Calendars