WHY?
Change is probably the hardest thing that people must deal with.
Letting them know there is a plan helps with the transition.
HOW?
Having an item to represent this change lets them know that this is a plan, not a fluke.
Consistency, intentions, purpose are all represented with the right promotional item.
EXAMPLES
Journals with the merger, change or project name
Etched Champagne Bottles
Crystal
Glassware
Table covers
Banners
Pennants
Coasters
Totes
Pens